Google Display Ads

Art Division’s Google Display Ads service involves creating visual advertisements using different ad formats, which can include images, banners, and responsive display ads that appear across over two million websites, apps, and videos within the Google Display Network (GDN).

As a Google Display Ads agency, Art Division can create these ad campaigns for estate agents to further key business goals, like increasing web traffic, promoting a specific service or increasing brand awareness.

For estate agents, display advertising builds brand awareness by showing your agency to potential vendors and landlords while they browse property portals, news sites, lifestyle blogs, and local community websites. Unlike Google Search Ads that respond to active queries, display ads proactively place your brand in front of people, reaching potential customers wherever they browse.

Google Search Ads appear when someone actively searches for a service, capturing existing demand. Display Ads appear while users browse other content, creating awareness and nurturing future demand.

For estate agents, search ads target people ready to instruct an agent today, while display ads keep your brand visible to homeowners who may sell in the coming months. Art Division can create both types of adverts in co-ordinated campaigns.

Google Display advertising typically has lower click-through rates but the ads reach significantly larger audiences at lower cost per impression, making them ideal for brand building and retargeting.

We use Google’s various targeting options & machine learning methods when creating Google Display Ads.

For example, affinity audiences show your ads to people interested in property. In-market audiences target users actively researching estate agents or property sales. Custom intent audiences let you target people who have searched specific terms like “house valuations” or “selling my home”. We can also use geographic targeting to restrict ads to your service area.

Our approach combines targeting based on demographics – e.g. homeowners aged 35 to 65 in specific postcodes – with behavioural signals indicating property sale or lettings intent.

Yes. Art Division can use retargeting adverts to reach people who have previously visited your website, ensuring your agency is visible as while continue browsing elsewhere online.

Retargeting campaigns ensure your brand remains prominent throughout the decision-making window. Agencies using retargeting typically see higher conversion rates compared with standard advertising, as these audiences have already shown interest in your services (meaning a better return on investment).

Art Division measures key success indicators for Google Display Ads campaign performance, including:

• Impressions and reach measuring brand exposure,
• Through conversions tracking users who saw your ad and later visited your site,
• Assisted conversions showing display’s role in the customer journey,
• And brand search lift measuring increases in people searching your agency name.

Direct click-to-conversion rates will be lower than search campaigns, so success should be measured by overall increases in website traffic, valuation requests, and brand recognition within your target area.