Learn more about what a consultation with Art Division involves and what you’ll get out of it.
I just wanted to let you know how fantastic your web team has been throughout this whole project. It... read more
Create a clear strategy for growth with our consulting services
To reach more customers, you need a clear digital marketing strategy. Without one, you’ll end up doing lots with little to show for it – wasted subscriptions, time and a hit to your bottom line.
Consult with us to define every part of your marketing approach, from mapping out the customer journey to planning specific landing pages. Keep reading to find out more.
We offer a one-day intensive digital marketing campaign development program aimed to develop a solid strategy and campaign foundation for a specific customer segment (for example landlords, vendors or buyers).
We will work, together with your decision makers, to physically build the foundation for your online customer acquisition campaign.
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Mapping your sales process and customer journey, which will serve as your complete digital strategy.
Planning your content strategy to start competing in Google and driving social traffic to your campaign.
Planning any landing pages, website CTA (call-to-action), sales forms, and thank-you pages.
Developing the framework for your opt-in and email workflow lead nurturing strategy.
Learn more about what a consultation with Art Division involves and what you’ll get out of it.
Developing your campaign strategy by mapping your Customer Value Journey (2 hours)
There are three main ingredients in our first section:
Deliverable: Completed outline for your entire digital marketing / customer acquisition strategy.
Developing your editorial calendar by understanding your audience’s pain and passion points, and what they are searching for online (2 hours)
In this section we will focus on planning your content strategy. In order to attract relevant traffic to your website, all content you create needs to add undeniable value to your target customer. So, we need to research and understand what content your customer finds most valuable.
We do this by:
We will then compile a list of topics you can expand on over the coming months.
Deliverables: We will provide a list of suggestions for future blog posts, pages and downloads that you can use in your campaign. Note that we won’t be writing any blogs as part of this program. The aim of this exercise is to create a plan for your content marketing over the coming months.
How to convert prospects into paying customers with an irresistible offer strategy and sales page optimized for conversion (2 hours)
In this section, we will assess your current website and its ability to convert your ideal prospects.
We will provide you with a list of recommendations for improvement to your website and our suggestions for any new landing pages required for your campaign.
Deliverable: We will provide a list of suggested website improvements, landing pages and calls to action.
Converting website visitors into an engaged community of prospects with a lead magnet and nurturing strategy (2 hours)
In this section, we will develop the foundation for a subscription offer that will be used in your live campaign to convert website traffic into a pipeline of prospects.
This will include the concept of a “lead magnet” (or a bait) which you can use in your campaign to attract your ideal prospects as well as the email series that will be used to nurture those leads and encourage them to enquire.
Deliverable: Outline the content of your lead magnet and email workflow, that will be used in your live campaign to convert and nurture leads.
1m+
Website enquiries generated
1m+
Valuation requests booked
1m+
In fees earned for agents
1m+
Of leads driven by SEO
Let's create a digital marketing strategy for your property business, so you win more leads consistently.
Rank highly in Google search & drive traffic to your website with our SEO service for estate agents.
Receive detailed monthly reports which show exactly how your campaigns, ads and content are performing.
Reach more customers with targeted social media marketing across Facebook, Twitter & Instagram.
Let us use Google Ads (PPC) to quickly target, reach & convert more customers via Google Search.
Promote your business across the Google Display Network (GDN) with visual banner ads.
Win more business with a content strategy that accurately profiles & reaches your ideal customers.
Stay top of mind & convert more customers with our email marketing service, from campaigns to newsletters.
Get cited and recommended instead of your competitors by AI search engines like ChatGPT.
Then let’s work on a strategy to grow your business and reach more customers.
I just wanted to let you know how fantastic your web team has been throughout this whole project. It... read more
Art Division have been fantastic to work with from start to finish. From our very first conversation, they truly... read more
Art Division’s constant help, support and innovative ideas have kept us in the lead for the past few years... read more
The digital workshop over two half days was very practical and high impact, with clear actions to take forward.... read more
I can highly recommend Art Division as a website company with a marketing emphasis. I found the team to... read more
"Thank you so much for my wonderful new website, I am so thrilled with it. I really feel like... read more
Wondering what a digital marketing consultancy involves? We answer your most common questions.
Digital marketing consultancy involves learning about your business and then offering a credible plan of action to carry out which furthers your business goals.
More specifically, Art Division offers a one-day intensive consultation which covers four key pillars for success in digital marketing:
We start with the big picture topics – who your customers are, what they want, what their problems are, how you sell to them (and so on).
Then, we move into the specifics – what content we can use to reach them, the channels to focus on, the opportunities you can capitalise on.
Finally, we get down to the granular level, for example, discussing your exact email strategy and specific landing pages.
By the end of the consultation, you’ll know exactly what you’ll need to do to grow your online presence – leading to more instructions and valuations.
Consulting with Art Division is always a dialogue and partnership, rather than merely an outsourced service.
Sure – we certainly can handle all aspects of your digital marketing, from SEO optimisation for search engines to content marketing and building email campaigns. But that is only ever based on a thorough, mutually agreed strategy and consultation with the decision makers in your business. In fact, if you tell us “we just want you to write blogs and emails” without further consideration – we won’t do it.
Your reputation, and ours, depends upon the results achieved, and this can only happen with a clear digital strategy in place first. Consulting with us is the first step, which lets us handle your marketing tasks successfully.
Primarily through assessing your website performance and comparing it to local competitors.
Our SEO marketing manager will analyse a wide range of factors – web traffic, brand awareness, missed opportunities and more. And of course, we can assess other data too – like email open rates, PPC advert success, social media leads and more.
Even successful agencies can find new areas where they can grow their business, even if their current marketing campaigns feel ‘okay’.
Digital marketing agencies like Art Division usually offer an SEO consulting service as a core part of the consultation. It contains several components: understanding your business, your website, your competitors and your goals. Discussing these features and analysing the data allows us to create a comprehensive SEO plan.
Once we have devised this plan, we can carry out the SEO actions in an agreed timescale to start improving your web performance. Or, we can simply provide consultation and strategy advice for you to implement yourself.
Yes, Art Division are digital marketing experts who can help you determine what channels to use.
We will cover this as part of our marketing consultant services, particularly looking at your customer base, the channels they prefer, and which routes offer the best return on investment.
It’s often the case that a multi-channel approach is required, where we highly recommend a focus on SEO optimisation and Google Ads for the best ROI (commonly alongside email marketing and social media).
Primarily through defining your agency’s customer base & business profile during consultation.
Our aim is to understand who your customers are, the problems they face, the services you offer, and the market you operate in.
This helps us define the best ways to reach them through digital marketing over the long term. For example, we might build area-specific pages which are optimised to reach particular customers in a geographical area.
Art Division have plenty of experience working alongside external and in-house teams. It is common for agencies to outsource their marketing to a couple of different providers.
How this plays out depends upon their exact activities, though it is simpler to do the fewer providers you work with.
We don’t need anything to begin with.
On our consultation call, we’ll let you know if there’s any data or access we need, and of course, you can supply us with any data you think is relevant or helpful.
Once we agree to specific marketing services, we will then need access to (e.g.) Google Analytics or social media to carry out your marketing plan.
Absolutely. Art Division works with many small agencies who are just starting out, as well as long-established firms who want to improve their digital marketing efforts.
Consultancy will often reveal different priorities for both. For example, it may be more important for a start-up agency to get a marketing-ready website before they branch out into other digital strategies.
At the end of a consultation you’re free to decide what you want to do next based upon the proposal we create together.
You can commission Art Division to carry out your digital marketing right away using our reliable and data driven approach, or you can sit with the proposal until it suits you to begin.
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We continually update, fix and maintain your website so that stays running for years to come.
Our website hosting solutions work for every agency, whether you handle lots of traffic or are just starting out.
We can integrate any estate agency property feed, whatever provider you currently use.
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